Updating a Design Icon
RKS has been a prominent design consultancy since 1983 winning over 250 major design awards. Despite their record of outstanding work, the company struggled connecting with prospective clients valuing user experience and interface design because of a dated website and fragmented promotional materials.
Content Isn't King, Strategy Is
The RKS team aligned on the priority of the website functioning as a client acquisition tool, not an encyclopedia of RKS projects. This approach led to a reduction in written content, favoring responsive designs.
Communicating with Development Teams
The project came in ahead of schedule and under budget by creating clear and concise design documentation to offsite developers.
Game Changing Results
RKSDesign.com immediately received over a 300% increase in page view time and substantial increase in new client inquires via the website contact form.